Legal
Last updated: March 2026
The data controller is Rent a Car Boom, located at Dunavska 1, Negotin 19300, Serbia (referred to as "we", "our", or "the Controller"). You can reach us at info@rentacarboom.rs.
This document explains what personal data we collect through rentacarboom.rs, for what purposes, on what legal basis, and what rights you have as a data subject. We process data in accordance with the Law on Personal Data Protection of the Republic of Serbia (Official Gazette RS No. 87/2018, hereinafter: LPDP), which is substantially aligned with the EU General Data Protection Regulation (GDPR).
When you fill out the contact form on our website, we collect:
Purpose: To respond to your enquiry and provide information about our car rental services.
Legal basis: Legitimate interest of the Controller (Art. 12 para. 1 point 6 LPDP) — responding to enquiries from prospective and existing customers.
We use Google Analytics 4 (GA4) to understand how visitors use our website. Google Analytics automatically collects:
Purpose: Improving website content and functionality, monitoring traffic.
Legal basis: Legitimate interest of the Controller (Art. 12 para. 1 point 6 LPDP) — analytics to improve our service.
Data collected through Google Analytics is processed by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) as our data processor, subject to Google Analytics Terms of Service and applicable mechanisms for data transfers to the United States.
| Data Type | Retention Period |
|---|---|
| Contact form data | Up to 12 months from last contact |
| Google Analytics data | 14 months (default GA4 setting) |
We do not sell or share your personal data with third parties for commercial purposes. The only recipient of analytics data is:
Under the LPDP, you have the following rights regarding your personal data:
Right of access
You can request information about the personal data we process about you.
Right to rectification
You can request correction of inaccurate or completion of incomplete data.
Right to erasure ("right to be forgotten")
You can request deletion of your data where there is no lawful basis for continued processing.
Right to restriction of processing
You can request temporary restriction of processing your data.
Right to object
You may object to processing based on legitimate interest. We will cease processing unless we demonstrate compelling legitimate grounds overriding your interests.
Right to lodge a complaint with the supervisory authority
You have the right to file a complaint with the Commissioner for Information of Public Importance and Personal Data Protection, Bulevar kralja Aleksandra 15, 11000 Belgrade (www.poverenik.rs).
For any questions, requests, or complaints regarding the processing of your personal data, please contact us:
We reserve the right to update this document. Any changes will be published on this page with an updated date. We recommend checking this page periodically.